What are the key elements of a marketing plan?
- Market Research - Always start with this!
- Target Market Size & Value
- Customer Survey
- Buyer Peronas
- Customer Journey
- Goals & Metrics
How do you structure a marketing plan?
It should include visuals as well as data.
What should a marketing plan include?
Executive summary, mission statement, goals, metrics, branding, SWOT and competitor analysis.
Do you feel like your marketing plan is outdated or unorganized?
If you haven't put much time into this since opening 5 years ago, it's (past) time to revisit. Use this marketing plan template to fix this quickly! If you need some additional help, Nexus will work with you to create, document, and implement a comprehensive plan for growth.
Are your current advertising efforts both measurable and cost-effective?
Digital ads and tactics are generally easy to track, so you know what is working - and what isn't. From there, we optimize to achieve the most impact for your revenue.
Are you ready to move beyond "getting the word out"?
Anyone can throw money at ads, but it takes experience and insight to achieve a positive ROI.
Does your website actually bring in business?
If you view your website as an expense - you are not alone. Did you know your website can not only help you attract new customers, but close more deals with existing leads? Supporting sales and other areas of your business is a genuine possibility - we can show you how.
Do you strive to become an Industry Leader?
Our competitor audits can help uncover the tactics used by organizations you admire, and can help you compete on a higher level.
Has social media been a waste of time?
It's important to know which platforms and opportunities are worth putting resources towards. If you're experiencing frustration in a particular area, it may be time to either try something else, or bring in a professional to whip it into shape.
Ever Googled your business? How about the service / product terms you should be ranking for?
SEO, content marketing, and earned media can all help boost your rankings and organic traffic. These techniques are often very detailed, but our experience in these areas can be an asset for your growth.
Could your sales team use additional support?
Often, sales positions are commission based, and new hires feel like it is a "sink or swim" situation. Give them the support they need to succeed - not only for themselves but also for your company.