Many businesses struggle with what to put on their business card.
Sometimes startups have seemingly little content if they are still defining what they do. They also may not have a public office or address to share.
Established businesses may try to squeeze in too much, crowding the design and straying from the purpose of what a business card is for.
What is the purpose of a business card?
The purpose of a business card is generally to provide your contact information to someone you have spoken with, and get them to remember you.
Too often, companies will try to list every possible service they can offer, or all 7 locations, and end up losing focus.
Remember, a standard business card only has 7 square inches per side (3.5” x 2”). That is not much room, so make each element count!
What should be on my business card?
Again, the point is for someone you’ve met to be able to continue your conversation. They need to be able to know how to get in touch after the networking event or conference.
- Your Name
- Number and Your Extension or Cell
- Company Name (more on this below)
- Office Address
Sometimes social media links are included, either to Company accounts or to your own LinkedIn profile.
These links can take up a lot of space on the card, so it comes down to your preferred method of communication.
QR Codes are sometimes used if it’s easier to fit a square shape into your design than long links. Just remember to make it clear what the code is.
What makes a good business card?
Product / Service Clarity
What does your company do? If this is not very clear, you cannot expect relevant connections to reach out.
Why should a potential client, vendor, or partner take their valuable time to reach out to you?
The popular “3 Word Tagline” can be effective on a card due to the limited space.
Though if you have room, a longer slogan may be more effective.
Notice that this is rather low on the list.
Unless you are a Fortune 500 company or very recognizable in your region or niche, branding may not be as big of an asset as you might think.
By all means, include your logo.
A color scheme and font consistent with your other branding is a must.
Just make sure you cover the basics of contact information and focus on the Service and Value clarity first!
Nexus Growth Coaching can help build your brand.Get Started